Master Diploma

Master Diploma in Digital Marketing

A 12-month Master Diploma in Digital Marketing with a one-month internship. AI design tools, Premiere Pro, WordPress and WooCommerce, SEO and SEM, e-commerce, AI content tools, AEO, GEO, growth hacking, analytics and Looker Studio.

Duration12 Months + 1 Month Internship
Training432 Hours
EligibilityPlus Two and basic computer knowledge
Practical1-month internship

Book Free Counselling

Free syllabus PDF

Get the full course brochure

Share your details to download the complete syllabus. A counsellor can also call you with fees and batch timings.

We respect your privacy. No spam.

Overview What you'll learn Curriculum Careers FAQ

Course overview

About this course

The Master Diploma in Digital Marketing (MDDM) is our most complete programme. It equips you with in-depth knowledge and hands-on skills across SEO, SEM, social media marketing, content and email marketing, web analytics, e-commerce strategy and online reputation management.

Over 12 months and 432 hours, plus a one-month internship, you learn AI design tools, Photoshop, Illustrator and Premiere Pro, build websites and online stores with WordPress and WooCommerce, run performance campaigns on Google and Meta, and master the new world of AI search with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI Optimization (AIO). Grooming, portfolio building and freelancing skills prepare you for manager-level roles.

Best for: Serious career builders aiming for manager-level roles.

Course at a glance

Duration12 Months + 1 Month Internship
Training432 Hours
EligibilityPlus Two and basic computer knowledge
Practical1-month internship

Download Brochure Talk to a Counsellor

Skills you build

What you'll learn

Every session is hands-on. You practise each skill on real tools and projects, so you finish with work you can show.

AI design and video

Leonardo AI, Looka, Canva, AI-integrated Photoshop, Illustrator, Premiere Pro and VN editor.

Brand and social media

Brand management, the customer journey, and campaigns across Meta, YouTube, LinkedIn, X and Pinterest.

Websites and e-commerce

HTML, WordPress, WooCommerce, landing pages, hosting and e-commerce marketing.

SEO, SEM and analytics

Full SEO, Search Console, Google Analytics, Tag Manager, Google Ads and CRO.

AI search and content

AEO, GEO, AIO and AI content tools such as ChatGPT, Gemini and Copy.ai.

Growth, data and internship

Growth hacking, influencer marketing, Looker Studio dashboards and a one-month internship.

Tools you will use

Leonardo AI
Looka
Canva
Adobe Photoshop
Adobe Illustrator
Adobe Premiere Pro
WordPress
WooCommerce
ChatGPT
Gemini
Hootsuite
ManyChat
Google Search Console
Google Analytics
Google Tag Manager
Google Ads
Looker Studio
NotebookLM

Training syllabus

Course curriculum

Module-by-module breakdown of the ISO 9001:2015 certified G-TEC syllabus. Tap a module to see its topics.

Module I: AI Design Tools12 Days / 18 Hours

AI Design Tools (Leonardo AI, Looka)6 H
Canva6 H
VN Video Editor6 H

Module II: Social Media and Brand Marketing2 Months / 72 Hours

Introduction to Digital Marketing and Social Media Marketing9 H
Brand Management and Customer Journey
Facebook Marketing9 H
Instagram Marketing9 H
YouTube Marketing9 H
LinkedIn Marketing4.5 H
X Marketing4.5 H
Pinterest Marketing4.5 H
Email Marketing4.5 H
WhatsApp Marketing4.5 H
Meta Marketing4.5 H
Project9 H

Module III: Creative Suite2.5 Months / 90 Hours

AI-Integrated Adobe Photoshop36 H
Adobe Illustrator18 H
Adobe Premiere Pro36 H

Module IV: Web, E-commerce and Content54 Days / 81 Hours

HTML9 H
WordPress27 H
WooCommerce18 H
SEO Basics for Website Design
Landing Page Creation, Domain and Hosting9 H
Performance and Content Marketing9 H
AI Tools for Content (ChatGPT, Gemini, Grok, DeepSeek, Copy.ai)
Social Media Scheduling and Analysis (Hootsuite, Sprout Social, ManyChat)9 H

Module V: SEO and Search Engine Marketing2 Months / 72 Hours

Introduction to Search Engine Optimization
On-Page Optimization
Off-Page Optimization
Google Business Profile
Google Tag Manager
Keyword Research and Competition
Google Analytics
Search Console
PPC Marketing
Search Engine Marketing (SEM)
Google Ads
Google AdSense
E-commerce Marketing
Affiliate Marketing
Conversion Rate Optimization (CRO)

Module VI: SEO Tools and AI Writing12 Days / 18 Hours

Free SEO Tools
Paid SEO Tools
Content Writing Using AI Tools

Module VII: AI Search and Growth12 Days / 18 Hours

Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
Artificial Intelligence Optimization (AIO)
Growth Hacking

Module VIII: Video and Influencer Marketing

Video Marketing9 H
Influencer Marketing9 H
Blogging, Vlogging and Funnels

Module IX: Analytics and Project1 Month / 36 Hours

Digital Marketing Analytics
Looker Studio
NotebookLM
Project

Module X: Grooming and Skill Development12 Days / 18 Hours

Client Handling
Resume and Portfolio Building
Freelancing

Module XI: Internship1 Month / 36 Hours

One-month industry internship

Want the detailed topic list for every module?

Download Full Syllabus

Eligibility

Who can join

Plus Two and degree students who want a complete career
Graduates aiming for manager-level roles
Professionals upgrading to AI-era marketing
Entrepreneurs building and scaling online brands

Your future

Career paths after the course

Digital Marketing Manager
SEO Manager and SEM Manager
Social Media Manager and Strategist
E-commerce Marketing Manager
Influencer Marketing Manager
Web Analytics Specialist
Growth Hacker and Digital Strategist
Content Writer and SEO Specialist

Why G-TEC Perumbavoor

Learn from a name Kerala trusts

A trusted name

Part of a 25-year G-TEC network with 800+ centres in 23+ countries and ISO 9001:2015 certified syllabi.

Learn by doing

Hands-on lab sessions and real project work in every course, so you finish with work you can show.

Trainers from the industry

30+ trainers who work in the field, not just teach it.

Placement support

G-TEC's placement division connects trained students with hiring companies, backed by a dedicated placement desk.

Grow beyond one skill

Add data analytics, graphic design, accounting or AI courses from 100+ programmes whenever you are ready.

Easy to reach

Right behind the New Private Bus Stand, Perumbavoor, with students joining from Aluva, Kothamangalam and across Ernakulam.

Compare options

Other courses in this department

CertificateCEMCertificate Course in E-Marketing15 Days · 15 HoursBusiness owners and beginners who want a fast, practical start in online marketing.View course & syllabus CertificateCSMMCertificate Course in Social Media Marketing1 Month · 36 HoursAspiring social media managers and creators who want to run pages and ads.View course & syllabus CertificateCCSEOCertificate Course in SEO2 Months · 72 HoursAnyone who wants to rank websites on Google and drive organic traffic.View course & syllabus CertificateSMSEOCertificate Course in Social Media Marketing with SEO3 Months · 108 HoursJob seekers who want social media and search skills together.View course & syllabus CertificateCDMCertificate Course in Digital Marketing3 Months · 108 HoursPlus Two and degree students building a first marketing skill set.View course & syllabus DiplomaDDMDiploma in Digital Marketing6 Months · 216 HoursCareer starters who want design, website and marketing skills together.View course & syllabus Professional DiplomaPDDMProfessional Diploma in Digital Marketing9 Months · 324 HoursAspiring digital marketing executives and specialists.View course & syllabus

Questions

Frequently asked questions

How long is the Master Diploma in Digital Marketing?

12 months with 432 hours of training, followed by a one-month internship.

Does the course cover AEO and GEO?

Yes. Module VII covers Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and AI Optimization (AIO), and Module IV covers AI content tools such as ChatGPT and Gemini.

Is there an internship?

Yes. The course includes marketing projects, a grooming and skill development module, and a one-month internship.

What is the eligibility?

Plus Two and basic computer knowledge.

Do you provide placement support?

Yes. G-TEC's placement division connects trained students with hiring companies, and the Perumbavoor centre has a dedicated placement desk.

What are the fees, and can I pay in instalments?

Fees depend on the programme. Download the brochure or talk to a counsellor at the Perumbavoor centre for current fees and instalment options.

Start your career at G-TEC Perumbavoor

Visit our centre for a free career counselling session. Tell us your goal, and we will recommend the right course, the right length and your first project.

Download Brochure Book Free Counselling