Certificate

Certificate Course in Social Media Marketing with SEO

A three-month course combining social media marketing with SEO. Run Facebook and Instagram campaigns, then learn keyword research, on-page and off-page SEO, Google Analytics, Google Ads and CRO.

Duration3 Months
Training108 Hours
EligibilityOpen to all, no marketing background needed

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Overview What you'll learn Curriculum Careers FAQ

Course overview

About this course

The Certificate Course in Social Media Marketing with SEO (SMSEO) brings the two most in-demand digital marketing skills into one three-month programme. The first month covers social media advertising: audience targeting, ad creation, bidding strategies and performance tracking on Facebook, Instagram and WhatsApp.

The next two months focus on search. You learn SEO principles and techniques, keyword research, Google Analytics, pay-per-click marketing, conversion rate optimisation and funnels, so you can build a complete strategy that drives targeted traffic and enquiries.

Best for: Job seekers who want social media and search skills together.

Course at a glance

Duration3 Months
Training108 Hours
EligibilityOpen to all, no marketing background needed

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Skills you build

What you'll learn

Every session is hands-on. You practise each skill on real tools and projects, so you finish with work you can show.

Social media strategy

Analyse audiences and competitors, plan content and set measurable goals.

Facebook and Instagram campaigns

Create, target and optimise paid and organic campaigns.

WhatsApp Business and Google Business Profile

Turn chats into sales and get local customers through Google Maps.

SEO foundations

Keyword research plus on-page and off-page optimisation for better rankings.

Analytics and PPC

Track results in Google Analytics and run search ads with Google Ads.

Conversion and funnels

Use CRO, SMS campaigns, blogging, vlogging and funnels to turn traffic into leads.

Tools you will use

Meta Business Suite
Facebook Ads
Instagram
WhatsApp Business
Canva
Google Business Profile
Google Search Console
Google Analytics
Google Ads

Training syllabus

Course curriculum

Module-by-module breakdown of the ISO 9001:2015 certified G-TEC syllabus. Tap a module to see its topics.

Module I: Social Media Marketing1 Month / 36 Hours

Introduction to Digital Marketing
Social Media Marketing
Facebook Marketing
Instagram Marketing
WhatsApp Business
Canva
Google Business Profile

Module II: Search Engine Optimization and Marketing2 Months / 72 Hours

Introduction to Search Engine Optimization
On-Page and Off-Page Optimization
Keyword Research and Competition
Google Analytics
Introduction to PPC Marketing
Google Ads
Google AdSense
Affiliate Marketing
Conversion Rate Optimization (CRO)
Outbound and Inbound SMS Campaigns
Blogging, Vlogging and Funnels

Want the detailed topic list for every module?

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Eligibility

Who can join

Job seekers who want an all-round marketing skill set
Students and graduates
Business owners growing online
Freelancers offering social media and SEO services

Your future

Career paths after the course

Digital Marketing Executive
Social Media Executive
SEO Executive
Content Marketing Executive
Social Media Consultant

Why G-TEC Perumbavoor

Learn from a name Kerala trusts

A trusted name

Part of a 25-year G-TEC network with 800+ centres in 23+ countries and ISO 9001:2015 certified syllabi.

Learn by doing

Hands-on lab sessions and real project work in every course, so you finish with work you can show.

Trainers from the industry

30+ trainers who work in the field, not just teach it.

Placement support

G-TEC's placement division connects trained students with hiring companies, backed by a dedicated placement desk.

Grow beyond one skill

Add data analytics, graphic design, accounting or AI courses from 100+ programmes whenever you are ready.

Easy to reach

Right behind the New Private Bus Stand, Perumbavoor, with students joining from Aluva, Kothamangalam and across Ernakulam.

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Questions

Frequently asked questions

What is the difference between SMSEO and the SEO course?

SMSEO includes the full two-month SEO syllabus plus an extra month of social media marketing, so you learn both together in three months.

How long is the course?

Three months, with 108 hours of practical training.

Will I learn paid ads?

Yes. You learn Facebook and Instagram ad campaigns in Module I and Google Ads in Module II.

Is it suitable for beginners?

Yes. The course starts with an introduction to digital marketing and needs no prior experience.

What are the fees, and can I pay in instalments?

Fees depend on the programme. Download the brochure or talk to a counsellor at the Perumbavoor centre for current fees and instalment options.

Start your career at G-TEC Perumbavoor

Visit our centre for a free career counselling session. Tell us your goal, and we will recommend the right course, the right length and your first project.

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