Professional Diploma

Professional Diploma in Digital Marketing

A nine-month Professional Diploma in Digital Marketing. Design and web skills, every major social platform with Facebook Ads, AI in digital marketing, full SEO, Google Analytics, Tag Manager, Google Ads and CRO.

Duration9 Months
Training324 Hours
EligibilityPlus Two and basic computer knowledge

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Course overview

About this course

The Professional Diploma in Digital Marketing (PDDM) is a complete, job-focused programme for anyone who wants to work as a digital marketing executive or specialist. Over nine months and 324 hours, you learn to devise, plan and implement digital strategies that deliver on business goals.

You start with design and websites (Photoshop, Illustrator, HTML, Canva, WordPress, hosting and domains), then master social media marketing with Facebook Ads, video marketing, Google Business Profile and AI in digital marketing. The final modules cover content and email marketing and full search marketing: on-page and off-page SEO, keyword research, Google Analytics, Google Tag Manager, Google Ads, PPC, affiliate marketing and conversion rate optimisation.

Best for: Aspiring digital marketing executives and specialists.

Course at a glance

Duration9 Months
Training324 Hours
EligibilityPlus Two and basic computer knowledge

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Skills you build

What you'll learn

Every session is hands-on. You practise each skill on real tools and projects, so you finish with work you can show.

Design and websites

Photoshop, Illustrator, Canva, HTML, WordPress, hosting and domains.

Social media and Facebook Ads

Organic and paid campaigns across Facebook, Instagram, YouTube, WhatsApp, X, Pinterest and LinkedIn.

AI in digital marketing

Use AI tools to research, create content and work faster.

Complete SEO

Keyword research, on-page and off-page optimisation and Google Business Profile.

Analytics and tracking

Google Analytics and Google Tag Manager to measure every campaign.

Google Ads and CRO

Run PPC campaigns and improve conversion rates with funnels, SMS and affiliate marketing.

Tools you will use

Adobe Photoshop
Adobe Illustrator
Canva
WordPress
Meta Ads Manager
Google Business Profile
Google Analytics
Google Tag Manager
Google Ads
ChatGPT

Training syllabus

Course curriculum

Module-by-module breakdown of the ISO 9001:2015 certified G-TEC syllabus. Tap a module to see its topics.

Module I: Design, Web and Hosting3 Months / 108 Hours

Adobe Photoshop18 H
Adobe Illustrator18 H
HTML18 H
Canva18 H
WordPress18 H
Hosting and Domain18 H

Module II: Social Media, Video and AI3 Months / 108 Hours

Introduction to Digital Marketing9 H
Introduction to Social Media Marketing9 H
Facebook Marketing9 H
Facebook Ads9 H
WhatsApp Marketing8 H
YouTube Marketing8 H
Video Marketing8 H
Instagram Marketing8 H
X Marketing8 H
Pinterest Marketing8 H
LinkedIn Marketing8 H
Google Business Profile8 H
AI in Digital Marketing8 H

Module III: Mobile, Content and Email1 Month / 36 Hours

Mobile Marketing12 H
Content Marketing12 H
Email Marketing12 H

Module IV: Search, Analytics and Ads2 Months / 72 Hours

Introduction to Search Engine Optimization6 H
On-Page Optimization6 H
Off-Page Optimization6 H
Keyword Research and Competition6 H
Google Analytics6 H
Google Tag Manager6 H
Google Ads6 H
Introduction to PPC Marketing6 H
Affiliate Marketing6 H
Conversion Rate Optimization (CRO)6 H
SMS Marketing Campaigns6 H
Blogging, Vlogging and Funnels6 H

Want the detailed topic list for every module?

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Eligibility

Who can join

Plus Two and degree students
Graduates who want a full career path
Working professionals moving into marketing
Entrepreneurs who want to run their own campaigns

Your future

Career paths after the course

Digital Marketing Executive
Digital Marketing Analyst
Digital Marketing Specialist
Digital Marketing Team Lead
Digital Marketing Strategist
Content Writer

Why G-TEC Perumbavoor

Learn from a name Kerala trusts

A trusted name

Part of a 25-year G-TEC network with 800+ centres in 23+ countries and ISO 9001:2015 certified syllabi.

Learn by doing

Hands-on lab sessions and real project work in every course, so you finish with work you can show.

Trainers from the industry

30+ trainers who work in the field, not just teach it.

Placement support

G-TEC's placement division connects trained students with hiring companies, backed by a dedicated placement desk.

Grow beyond one skill

Add data analytics, graphic design, accounting or AI courses from 100+ programmes whenever you are ready.

Easy to reach

Right behind the New Private Bus Stand, Perumbavoor, with students joining from Aluva, Kothamangalam and across Ernakulam.

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Questions

Frequently asked questions

What is the eligibility for the Professional Diploma?

Plus Two and basic computer knowledge.

How is PDDM different from the Diploma (DDM)?

PDDM adds Facebook Ads, video marketing, Google Business Profile, AI in digital marketing, hosting and domains, and a full search module with SEO, Google Analytics, Tag Manager, Google Ads and CRO.

Do you teach Google Ads and Google Analytics?

Yes. Module IV covers Google Ads, PPC marketing, Google Analytics and Google Tag Manager.

Does the course cover AI tools?

Yes. Module II includes AI in digital marketing.

Do you provide placement support?

Yes. G-TEC's placement division connects trained students with hiring companies, and the Perumbavoor centre has a dedicated placement desk.

What are the fees, and can I pay in instalments?

Fees depend on the programme. Download the brochure or talk to a counsellor at the Perumbavoor centre for current fees and instalment options.

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